Innovation In Market Management By Utilizing Business Intelligence: Introducing Proposed Framework
نویسندگان
چکیده
منابع مشابه
Business and Market Intelligence 2.0
to the “skills, technologies, applications, and practices used to support decision making” (http:// en.wikipedia.org/wiki/Business_intelligence). On the basis of a survey of 1,400 CEOs, the Gartner Group projected BI revenue to reach $3 billion in 2009.1 Through BI initiatives, businesses are gaining insights from the growing volumes of transaction, product, inventory, customer, competitor, and...
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ژورنال
عنوان ژورنال: Procedia - Social and Behavioral Sciences
سال: 2012
ISSN: 1877-0428
DOI: 10.1016/j.sbspro.2012.04.020